Nigeria is a becoming a significant wine import market due to its expanding middle class and a gradual health-driven shift from beer to wine. Nigeria is also arguably the country with the greatest jump in wine consumption per capita. Growth in the alcoholic drinks market in Nigeria has generally remained strong.
Increased marketing activities by manufacturers and importers of wine brands have also stimulated demand for wine in Nigeria. This emerging wine industry is expected to increase further interest in the future. Wine is expected to post a CAGR of 6% in total volume terms over the forecast period. This growth demonstrates the increasing popularity of wine based on the current level of marketing activities, which is expected to increase and bear more fruit over time.